The transversal group »Business Models« was a work package within the THESEUS project. In order to identify the utilization potential of the findings of THESEUS, the transversal working group »Business Models« assisted the individual use cases as well as the so-called Core Technology Cluster (CTC) in identifying possible business processes and thereby conducted research in the area of various innovative business model solutions.
»Business models are perhaps the most discussed and least understood aspect of the web. There is so much talk about how the web changes traditional business models. But there is little clear-cut evidence of exactly what this means.« Rappa 2005.
Content / Methods
A focus lay on the business processes of tomorrow, as well as on the analysis and optimization of already established business models. Among these are for example community based and service based business models. A great challenge was the definition of key success factors of individual business models, as well as the identification of possible end products resulting from THESEUS and their value creation potential for both individual companies and company networks.
In order to analyze business models, the various elements were identified and assigned to the different model types. These include for example the product (»Value Proposition«), the market and target customers, the strategy for market entry, the marketing policy, the pricing model and many more. Simultaneously, examples of successful tried and tested business models were collected and examined according to the established criteria.
The book »Neue Geschäftsmodelle für die Cloud entwickeln«
Creating business models for cloud applications by mouse click? How that works is described in the book publication of the Fraunhofer IAO, in which a software-supported method for the development of business models is introduced.
It appears that a new trend is emerging concerning the use of software solutions. Instead of buying and installing, software is provided and used via the internet: Software-as-a-Service (SaaS) and cloud solutions are the future. Software providers have to adapt to this trend and develop new business models.
The Fraunhofer IAO supports you with the new book »Neue Geschäftsmodelle für die Cloud entwickeln - Methoden, Modelle und Erfahrungen für Software-as-a-Service im Unternehmen«. The book is completed with the web application »[moby]-Business Model Designer«, a software for the visual draft of business models by mouse click. The book not only contains the process model for the development of business models, but also substantial market information. It is based on a number of comprehensive expert interviews from companies that already offer software for corporate customers for use via the Internet. Additionally, 14 companies report their experiences of developing and optimizing business models for cloud solutions,
Book and web application are designed for providers of cloud applications as well as for everyone who is interested in this topic. The book was initiated by the team »Business Models« that worked within the frame of the THESEUS research program. The program was funded by the Federal Ministry of Economics and Technology.
Federal Ministry of Economic Affairs and Energy
From late 2012 till late 2011